SEO or what we call Search Marketing is core for us Monetising the Internet. We only optimise commercial keywords. We're not scared of competitive keyword etither. Unless you choose a particular type of package such as Long Tail we generally will choose a good mixture of Primary, Secondary and Long Tail Keywords rather than just picking an easy target, for us the three types deliver different things in terms of competition and ease to not only get ranked quickly but get ranked highly quikcly, volume of traffic and commerical intention. Having a mix therefore provides us a mixture of each element.
We call alot of what other call SEO search for a couple of Good reasons that stem from the fact that we don't just dish up the traditional SEO services of other companies.
We include Blended / Vertical Search in all emlements of SEO without exception. The simple elements are very easy to deliver but highly effective, all elements of Blended offer you more visibility in Google therefore we regard it as imperative to offer them.
We target duplicate rankings. If you thought it's all about getting to number one there are several ways to outdo a number one ranking.
One method is Blended Search another is Duplicate Ranking - Google will list two rankings from any website when these appear on the same page of results Google will move the second to just under the first and indent it. Therfore naturally having a 1 and 2 ranking beats just a 1 it all doubles the Click Through Rate from Google to on average 50%.